13 Fishing expands Myth rod series with new models

Thirteen Fishing has broadened its Myth Series rod range, rolling out additional models designed to give anglers more versatility across freshwater and light saltwater applications. The Minnesota-based tackle brand, long recognised for pushing boundary designs in rod blanks and reels, confirmed the expansion through its domestic press channels.

The new additions build on the mythology-themed branding that has anchored the line since its debut. With a tagline pitched around “The MAN, The MYTH, The Legend,” the series positions itself as a flagship family of rods engineered around angler-driven performance cues. Company representatives noted that the latest models reflect feedback collected from pro staffers and retail partners across North America, with refined tapers, updated guide trains, and split-grip handle configurations now standard across the expanded offering.

For buyers in the international tackle trade, the move signals continued momentum for premium domestic rod brands at a time when Chinese and Southeast Asian manufacturers are scaling up competition in the mid- and upper-tier price brackets. Thirteen Fishing has historically partnered with factories in both China and South Korea for production, giving the brand flexibility to balance cost efficiency with the precision tolerances demanded by its enthusiast customer base.

Industry observers will watch closely to see whether the expanded Myth lineup receives a corresponding push into European and Asian markets through the brand’s existing distribution network. The company has steadily increased its presence at international trade events and continues to court independent tackle retailers seeking differentiated product stories.

As one of the more design-forward rod programmes to emerge from the United States in recent years, the Myth Series extension underscores a wider trend in which tackle makers are leaning heavily on narrative-driven branding combined with technical refinement to maintain pricing power. For dealers evaluating line extensions heading into the 2026 buying season, the new Myth models add another option to a category that has grown increasingly crowded — and increasingly competitive.

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